Soho, London – Commercial

The fashion designer Nico Didonna asked us to help design his new retail shop in Soho, London. The brief was to create a hip bohemian style shop that would allow the fashion to be the start of the show and give the customers a calm and relaxing shopping experience.

White walls, new polished concrete flooring, recycled scaffolding as hanging and spider lighting was used to create a laid back feel that would give the customers the best view of the fashion on offer.

www.nicodidonna.com